The roots of the Bavarian family-owned company Interquell go back to 1765. Back in the 18th century it all began with a flour mill on the Singold in Wehringen. Then, in the 1950s, a groundbreaking innovation: with the help of a new type of technology and suitable machines, cereal flakes could be produced, which, together with dried meat, resulted in the first complete dry food for dogs. Our recipes, ingredients and additives have been refined over the years based on the latest scientific findings.
But that is not all: the coveted Happy Dog & Happy Cat products have made their way from Wehringen out into the wide world. Happy Dog & Happy Cat is now in demand by dog owners, not only in Germany, but also in Europe, most of Eastern Europe and in individual countries in Asia, Africa and South America. Of course, we continue to produce our dry food in our traditional family business in Wehringen, Bavaria.

Our milestones

1765 - The "old mill"

With the purchase of the old mill in Wehringen, the Müller family laid the historical foundation stone for the Interquell company today. At that time, Nikolaus Müller started operating his flour mill on the Singold.

1951 - Potato flakes

Edmund Müller produced the first potato flakes. Due to their easy digestibility and good shelf-life, they offered a significant improvement for farmers in pig feeding.

1965 - First dog food

First dog food production started with ‘Müller's dog food’. This consisted of flakes and wet food.

1970 - Happy Dog

Edmund Müller developed one of the first easily digestible complete food for dogs, consisting of dried meat, maize flakes and vegetables. Müller's dog food brand became Happy Dog.

1973 - Export

Happy Dog exported abroad for the first time: to Austria and Denmark.

1975 - Croquettes for the first time

The first extruder for the production of dog and cat food in croquette form started up and complemented the previous production of food flakes.

1987 - Georg Müller

Georg Müller (Dipl. oec.) joined the family business in its 7th generation. After the death of the company founder in 1988, he took over the business.

1992 - First complete feed croquette

With Happy Dog NaturCroq, Interquell launched the first complete food for dogs in croquette form onto the market.

2000 - Premium market

Happy Dog entered the super premium segment for dog food with Supreme Salmon and Rabbit. The first ‘sensitive’ varieties were Ireland, Toscana and New Zealand.

2001 - Happy Cat

Interquell developed dry food for cats for the first time: Happy Cat was born.

2004-2006 - Expansion of operations

A new office building, two more extruder lines and a silo tower were built. This created a production capacity of 200 tonnes per day.

2009 Innovation

Happy Dog Supreme Africa is the first dog food in the world to contain ostrich as a protein source. For every pack sold since then 2% of the purchase price is donated to SOS Children’s Villages in Africa. To date, a total of 1.8 million euros!

2015 - Trade favourite

Happy Dog became the leading specialist retail brand in Germany in the dry dog food sector.

2018 - 8th generation

Annika and Andreas Müller join the family business in its 8th generation

2018 - 100% climate-neutral

Goood is Interquell's first premium dog food that is completely climate-neutral - from the field to the bowl.

2019 - Export extension

This popular premium pet food is now shipped to 75 countries and is available on 4 continents.

2019 - Award

Happy Cat Junior was named 2019 Product of the Year by FutterTester.de.

2020 - Capacity expansion

With the commissioning of an additional extruder, fresh raw materials can now also be processed. Production capacity increases to 320 tonnes of pet food per day.

2020 - Product of the year

No less than three products received the award for 2020 Product of the Year from FutterTester.de: Happy Cat Bio in the category Wet Cat Food Happy Dog Soft Snack for Dog Snacks and Goood Freilandlamm for dry dog food

2021 - Product relaunch

Happy Cat products now have improved recipes and have been given a new look.

2021 – Seal of Quality

Our new vegetarian variety Sensible India excelled in the food test, being awarded 9.3 out of 10 stars.

2021 – Products of the Year

The best food from all tests in 2021 and crowned as the Product of the Year 2021 by Futtertester.de: Happy Cat Culinary in the dry cat food category Happy Dog fit & vital Medium Adult in the dry dog food category

2022 - Puppy Food Test

The new Happy Dog Young varieties were rated very good- by FutterTester

2022 - Award

The pet novelty of the year 2021/2022 in the dog category was Sensible India

2022 - Product of the year

The newly launched Happy Cat Culinary Crunchy Snacks are awarded Product of the Year 2022 by FutterTester

Best Rated Pet Food 2022

Independent testers rate 41 dry food brands: 1st place for Happy Cat

2023 - Mini-Relaunch

All products for small dog breeds have a new look and are now even tastier.

2023 - Solar field construction

In order to be able to generate part of our electricity requirements ourselves from renewable sources, we built a solar field next to the company premises in 2023.

Top Pet Brand 2023

The popular pet magazine hundkatzemaus has awarded us the Top Pet Brand 2023 for our cat snacks.

Best Rated Pet Food 2023

For the 3rd time in a row, Happy Cat dry food takes first place with 4.7 out of 5 stars.

2023 - Products of the Year

In the categories "Wet dog food", "Snack for dogs" and "Dry cat food", we received the Product of the Year 2023 award from the independent portal FutterTester.de.

2024 - Export expansion

Our premium dog and cat food is now exported to 84 countries.