Over 50 years of Happy Dog
The history of our dog food brand since 1970
1965 - Müller's dog food
The first dog food production consisting of wet food and flakes started with the name Müller's dog food.
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1970 - Happy Dog
Edmund Müller developed one of the first highly digestible complete foods for dogs and the brand "Müller's Dog Food" became Happy Dog.
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1975 - Croquettes for the first time
The first extruder for producing dog and cat food in kibble form started up.
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1992 - First croquette complete food
Happy Dog NaturCroq was the first complete dog food in croquette form from Interquell to come onto the market.
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2000 - Premium brand
Happy Dog entered the super-premium segment for dog food with Supreme Salmon and Rabbit. The first sensitive varieties were Ireland, Toscana and New Zealand.
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2015 - Specialist retail winner
Happy Dog became the leading specialist retail brand in Germany in the dry dog ​​food sector.
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2019 - Test winner
A customer satisfaction survey by the German Society for Consumer Studies mbH found that Happy Dog is the best dog food brand in Germany
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2020 - Product of the Year
The Happy Dog Soft Snacks are named Product of the Year 2020 in the dog snack category by FutterTester.de.
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2021 - Quality seal
In the food test, the new vegetarian variety Sensible India impressed with 9.3 out of 10 stars.
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2021 - Product of the Year
Best food of all tests in 2021 and thus named Product of the Year 2021 by FutterTester.de in the dry dog ​​food category: Happy Dog fit & vital Medium Adult
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2022 - Puppy food test
The new Happy Dog Young varieties were rated very good by FutterTester.
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2022 - Award
The pet novelty of the year 2021/2022 in the dog category was Sensible India.
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