Over 50 years of Happy Dog

The history of our dog food brand since 1970

How the pioneer of complete dog flake food became the leading specialist retail brand in the field of dry dog ​​food and ultimately the best dog food brand in Germany... It all began in 1965 when dog food consisting of wet food and flakes was first produced in Wehringen, Bavaria, and sold under the name Müller's dog food. In 1970, Edmund Müller developed one of the first highly digestible complete foods for dogs. At that time, the food consisted of dried meat, corn flakes and vegetables and was particularly popular with dog breeders. That was the starting signal for the Happy Dog brand. Since then, the Müllers have made it their mission in their family business to perfect their dog food. With success, because Happy Dog was named the best dog food brand in Germany in 2019. Today we present ourselves as the home of healthy pet food and guarantee premium dog food of the highest quality - made in Germany.

1965 - Müller's dog food

The first dog food production consisting of wet food and flakes started with the name Müller's dog food.

1970 - Happy Dog

Edmund Müller developed one of the first highly digestible complete foods for dogs and the brand "Müller's Dog Food" became Happy Dog.

1975 - Croquettes for the first time

The first extruder for producing dog and cat food in kibble form started up.

1992 - First croquette complete food

Happy Dog NaturCroq was the first complete dog food in croquette form from Interquell to come onto the market.

2000 - Premium brand

Happy Dog entered the super-premium segment for dog food with Supreme Salmon and Rabbit. The first sensitive varieties were Ireland, Toscana and New Zealand.

2015 - Specialist retail winner

Happy Dog became the leading specialist retail brand in Germany in the dry dog ​​food sector.

2019 - Test winner

A customer satisfaction survey by the German Society for Consumer Studies mbH found that Happy Dog is the best dog food brand in Germany

2020 - Product of the Year

The Happy Dog Soft Snacks are named Product of the Year 2020 in the dog snack category by FutterTester.de.

2021 - Quality seal

In the food test, the new vegetarian variety Sensible India impressed with 9.3 out of 10 stars.

2021 - Product of the Year

Best food of all tests in 2021 and thus named Product of the Year 2021 by FutterTester.de in the dry dog ​​food category: Happy Dog fit & vital Medium Adult

2022 - Puppy food test

The new Happy Dog Young varieties were rated very good by FutterTester.

2022 - Award

The pet novelty of the year 2021/2022 in the dog category was Sensible India.

The development of Happy Dog packaging

In 1970, when the Müller family first produced dog food under the name Happy Dog, the bags were very simple. Over the years, the packaging has been continuously developed to protect the high quality of the product as best as possible and to ensure freshness. In addition, the information for dog owners on the multifunctional packaging with regard to the ingredients and feeding recommendations has become increasingly important.